Dairygold is located in the rich fertile Golden Valleys of Munster and has a long history of producing quality-assured, sustainable gold-standard cheese and dairy ingredients.
Dairygold has three imperative divisions which help drive the business while supporting farmers and customers. With a strong focus on full traceability, quality and product excellence, the organisation continues to develop the way it works with its customers and suppliers.
As part of this continued development, Dairygold identified the need for a new CRM solution that would improve customer and supplier relationships and provide its teams with better access to important information.
The Challenge
Dairygold needed a new CRM system to improve the way it managed its customer and supplier relationships. One of the challenges was the way field staff recorded customer interactions.
Staff working in the field would previously have to return to the office after meeting customers and suppliers in order to file paper-based records of their interactions. This created an additional administrative burden and meant that important information was not always immediately available.
With teams working across remote rural areas of Ireland, Dairygold required a solution that would allow staff to capture and access information wherever they were working.
The Solution
Ergo designed and delivered Microsoft Dynamics 365 CRM components for Dairygold. The solution was identified as the best way to meet the organisation's requirements while also helping Dairygold gain a better understanding of the needs of its farmers.
Microsoft Dynamics 365 provides staff with timely information and enables teams to work more effectively, even when they are operating remotely across rural locations in Ireland.
The CRM solution allows staff to record important information directly from any location and upload it into the system, removing the need to rely on paper-based customer interaction records.
CRM allows us to improve the service and support we provide to our member owned and controlled supplier base. It has helped to increase customer satisfaction levels and to strengthen our relationships with farmers
Improving Service & Support
One of the main benefits of the new CRM solution is that Dairygold staff can capture important information while they are working in the field.
Instead of returning to the office to complete paper-based records, staff can upload customer and supplier information directly from wherever they are. This gives the organisation faster access to accurate and up-to-date information.
Having this information readily available helps Dairygold improve the service and support it provides to its member-owned and controlled supplier base.
Strengthening Relationships with Farmers
By making customer and supplier information more accessible, Dynamics 365 helps Dairygold teams build stronger and more effective relationships with farmers.
The ability to capture information remotely also makes it easier for teams to stay connected while working across Ireland's rural communities.
This improved access to information supports better communication, increases efficiency and allows staff to focus more on providing a high level of service to customers and suppliers.
A More Connected Way of Working
The implementation of Microsoft Dynamics 365 has given Dairygold a more connected approach to managing its customer and supplier relationships.
Staff can now record important information from any location, giving the wider organisation timely visibility of customer interactions and helping teams respond more effectively.
By replacing a paper-based process with a modern CRM solution, Dairygold has been able to make its operations more efficient while strengthening the relationships that are central to its business.
Via: ErgoGroup.ie
